History of Digital Marketing In India

What is the history of Digital Marketing in India? With Every passing year there has been remarkable growth in the world of the Internet and with that grew the scale and potential of digital marketing. It was only a couple of years ago when people in India started realising the importance and relevance of digital marketing and in turn, started taking interest in it.

 The credits behind that may be attributed to the introduction and growth in the widespread use of fast-speed internet. However, the history of digital marketing in India can be traced way back to the 90s. We feel that as the best Digital Marketing agency in Noida, we should also make you aware of the history and background of our niche. 

The Introduction of the Internet- History of Digital Marketing in India.

The internet was introduced in India in the year 1996 and with that, it slowly but steadily paved the way for companies and brands to take their marketing a step ahead and promote themselves on an online digital platform. 

As per the history of digital marketing in India, digital marketing first appeared between 1996 and 2005. However, when internet connections became widely available and people began utilising search engines like Google, digital marketing began to truly take off.

Few individuals were familiar with SEO in 2000, and there weren't many businesses in India providing digital marketing services. In India, new digital marketing agencies began to operate in 2008. Many business owners now recognize how critical it is to increase their brand's presence on Google.

-The Contribution of Companies And Enterprises in the History of Digital Marketing In India.

The 1990s saw the height of the global dot com boom. However, during this time there were roughly 15,000 internet users in India.

Google & Yahoo-

Google and Yahoo both debuted in 1994. Following that, companies all over the world began to see the advantages of online marketing and sales. However, there was still a very low level of internet usage, and eCommerce was almost unheard of in India.

IndiaMart & Flipkart-

In India, India MART was introduced in 1996. India MART is a B2B marketplace that continues to operate today to link producers and consumers. It was the first business to introduce online shopping to India.

When Flipkart was founded in India in 2007, it paved the path for other e-commerce companies to succeed.

Change in Government Policies

In 2004, the Indian government created its first broadband policy. The country started to see a boom in the broadband industry in 2005. However, the increase remained below what the administration had predicted.

The government auctioned up the 3G spectrum in 2010 to address this problem. It reenergized the wireless broadband sector and laid the groundwork for a competitive environment.

More people started utilising cell phones during this time. They began creating accounts on several social networking sites, including Facebook and LinkedIn.

17.6 million people used the internet in India in 2012. However, it is rising at a pace of 31% in the current situation. India presently boasts the third-largest internet user population in the world. Mobile internet users increased by 111% in 2012, and by 63% in 2013.

According to a survey by IAMAI, India saw YoY growth in the number of internet users of 28% in 2012 and 39% in 2013. The number of internet users surpassed 500 million in 2018.

Government of India Launches the Digital India Program 

The Indian government introduced the "Digital India" initiative in 2015. It was established to transform India into a knowledge-based economy and society.

The goal of the Digital India programme is to empower India both socially and economically. The government opted to implement E-Government, Public Internet Access Program, Broadband Highways, and Universal Access to Mobile Connectivity. All of this contributed to the awareness of digital marketing in India.

The Trends of The Previous Decade 

According to Simplify 360, a social business intelligence company with global operations and clients headquartered in Carrollton, Texas, India ranked third among the top ten nations with the most Facebook users in 2013. India has 61.7 million accounts that are active.

Jeff Weiner, LinkedIn's then-CEO, estimated that as of April 24, 2012, the country's user base had increased by 300% over the previous three years.

According to a survey conducted by EY in 2013, Facebook was ranked as the most crucial platform for engagement by 89.6% of all surveyed firms. The social media platforms utilised for social media marketing by the organisations that were surveyed are ranked in the image below.